Providing journalists with story ideas that are newsworthy greatly increases the chance of getting news coverage. So, what makes a story newsworthy?

The following tips can help you create a polished, professional footprint for your B2B brand that is sure to engage your followers and attract new ones.

So, you’ve secured a media interview – now what? Here are three ways to prepare for a media interview.

While creating and maintaining a company blog may seem like a daunting task, there are a number of benefits.

I recently attended an event featuring the Tampa Bay Lightning’s Communications team. Here are a few takeaways from the event.

So, you’re interested in working with a public relations team? Working with an independent PR practitioner can have its perks.

Getting in the news can have a number of benefits for your organization or non-profit. Here are just a few.

With a little know-how and a bit of resolve, even organizations with little or no budget can make their way into the local news.

Ask any two public relations professionals what they do and you’re bound to get a different answer. Despite our differences, we all have the same purpose – to connect people.