B2B Newsletters

With the bulk of business communications taking place online, B2B newsletters are a great way to stay connected with your customers, prospects and leads.

For businesses with a robust content marketing program, newsletters serve as an additional touchpoint to share company news, highlight expertise, and connect with decision makers. Robust analytics also provide real-time feedback on what your contacts are most interested in. 

For nearly a decade, I’ve worked with B2B brands and professional organizations to build and maintain regular newsletters. During that time, I’ve helped organizations refine the design and content of their newsletters to increase open rates and click rates and better understand their key demographics.