Media Relations
Get your name in the news
Media relations is like a puzzle. To get your story in the news there are several pieces that must come together. From identifying the best publication to reach your target audience, to crafting your story in a compelling manner. It takes a seasoned professional to bring these pieces together and get results.
I’ve spent the last 15 years helping clients achieve their PR goals – first in a PR agency and now as a solo practitioner. I take a strategic approach to PR and partner with my clients to better understand their communications goals.
Benefits of Regular News Coverage
Increase Brand Awareness
Put your name in front of thousands of key decision makers and increase brand awareness in your industry or local community.
Share Your Expertise
Showcase your organization’s expertise and position leaders as experts in their field.
Support Business Goals
Support your organizations’ goals – from increasing membership for a local professional group to signing new clients for a service-based organization.
My Services
01
Research & Strategy
Custom media contact lists, story ideas, and outreach calendars.
02
Writing & Outreach
Press releases, media pitches, guest columns, and online news stories.
03
Media Training
Personalized interview prep, and review of key messages.
“Kasey consistently surprises and delights on the amount and quality of media coverage she garners for our communities. Her stories ‘make the phone ring’ at our senior living communities because our prospective residents and their families can see themselves in the stories she shares.”
— Vicki Doyle, Director of Communication and Public Relations, Watermark Retirement Communities