Unique friendship makes a splash in the local news
When my client, The Fountains at Boca Ciega Bay, shared with me that a group of residents owned robotic pets – I knew there was a story to tell.
In my conversation with the community life team, I learned that the residents received their robotic pets during the pandemic to combat loneliness. Then, after social distancing restrictions lifted, a small group of friends formed through their shared interest in their new robotic friend. Two residents even started planning a wedding for their pets.
Local News Coverage
I pitched a story about this unique sub-community at The Fountains to the local TV stations, as well as the Tampa Bay Times and a few hyperlocal publications. The resulting coverage included:
Tampa Bay Times | Robot pets help St. Petersburg seniors make friends
ABC Action News | 'Man's Best Friend' takes on new meaning at St. Pete Senior living community
The Gabber | In South Pasadena, Artificial Dogs, Cats Bring Real Joy
This heartwarming story highlighted a unique way residents found friendship at the community and showed prospective residents and adult children why Watermark Retirement Communities is a great place to live.
Interested in getting your story on the local news? Contact me to find out more about my media relations services.