Local nonprofit finds its voice
Tampa-based nonprofit BeHomebase formed in the summer of 2015 when a group of friends recognized the desperate need for foster homes for teens entering the system of care.
With two social workers, a graphic designer, web developer and their passionate support team – the group needed someone to help clarify their message and draft content before their official launch.
That’s where I came in. After meeting with the team and hearing their heart for local teens, I volunteered to walk them through a strategic marketing plan and help with various copywriting needs. With everyone in one room, we sat down and defined their goals, objectives and mission, identified target audiences and drafted key messages for each audience.
“Kasey’s services were invaluable to us in planning our non-profit launch. She asked us the right questions to define our mission and vision and helped us identify our key messages and calls to action for each audience we wanted to reach. The strategic marketing plan that she provided us with not only put our thoughts on paper, but allowed us to communicate effectively with sponsors, volunteers and even the news moving forward”
In addition, I helped the team craft various marketing content, including website content and the script for a short video that could be shared online.
These messages, along with regular social media sharing, helped the team recruit their first foster family less than 6 months after their launch.