Senior living community opens doors to residents

Earlier this year, my client Watersound Fountains – a Watermark Retirement Community in the Florida panhandle – officially opened its doors to residents. Working with the community, I created a strategic PR plan to share this news with the local and trade media.

The goal of our outreach was to connect with as many local residents - and tourists visiting the area - as possible and to drive reservations at the community which offers independent living in one of the most desirable parts of the state.

Outreach included a press release, targeted media pitches and a media alert inviting local outlets to attend the ribbon cutting event. The result was widespread local news coverage – including a feature story in The Thirty-A Review, a hyper-local lifestyle publication that reaches 30,000 residents and tourists in the area.

Resort-Style Senior Living | Watersound Fountains brings high-end senior living to 30A

Senior Living Community In Watersound Opens Doors To Residents

Watersound welcomes retirees to new resort-style independent living community

Since opening its doors, Watersound Fountains has welcomed many new residents who are thriving in this next phase of their lives. We’re also working on more stories that highlight the unique programs at the community, resident life, and the high-end amenities members can expect with Watermark Retirement Communities.

Interested in getting your story on the news? Contact me to learn more about my media relations services.